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IJF announces cooperation with CNN for 30 minute TV show
25 Aug 2017 21:55
IJF President Marius Vizer announced a partnership between the IJF and CNN as the sport’s world governing body seeks to grow the sport and attract new fans. A new series of 30-minute shows, Judo World, will begin airing in September as CNN covers the sport’s major events with unprecedented coverage.
A judo microsite is now live on the CNN website and the sport and the upcoming 2017 Suzuki World Championships are being covered across CNN’s digital channels. “We are proud to announce a contract with CNN for a high level of coverage for judo,” said President Vizer. “It’s an honour and privilege and I hope it will be a long-term partnership with CNN.”
Corinna Keller, CNN Vice President of Advertising Sales, said: “We are all very excited at CNN to start this new and vibrant partnership with the International Judo Federation. There are a great deal of themes we look forward to exploring and already you can see the launch of the microsite, digital and online coverage as we start this new and meaningful collaboration with the International Judo Federation.” Matthew Percival, Executive Producer and Commissioning Editor, CNN International, said: “Judo World combines coverage of this unique martial art at its highest level with in-depth reporting on the rich traditions and community aspects of Judo from around the world, allowing viewers to experience the full range of stories surrounding this truly international sport.
“With front seats at the biggest events on the Judo calendar across all platforms, our audiences will be able to follow the very best of the action and meet the world’s champion judoka, starting at the 2017 World Judo Championships in Budapest.”
The first episode of Judo World will air on 8 September on CNN International featuring with a look at Budapest with episode two in Tokyo and a third episode in Paris on the occasions of Japan and France’s respective Grand Slam events.
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